Terms of service

About The Shoelace Brand Stockholm AB

The companies organisation number is 559109-064. The Shoelace Brand Stockholm AB is based in Karlstad. To contact us, please fill in the contact form below "Contact", or send an email to info@theshoelacebrand.com.


When you completed your purchase, you'll receive an order confirmation to the email you provides us with. In the confirmation you'll find all information about products, price, billing- & shipping address. If anything is wrong in the order confirmation, please contact us by emailing to info@theshoelacebrand.com.


Our normal delivery times are 2-5 days. N.B! Orders made on weekend will be sent no earlier than Monday. In case of any delays, we'll send an email with the reason for this. Shipping outside of Sweden has a longer delivery time.


When purchasing products on our website, you always have the right to return your goods within 14 days. Please read “Terms of return”.

Terms of return

According to law, 14 days' right of withdrawal applies to all products. Contact us at info@theshoelacebrand.com in case you'll return a purchase. Your message should include your name, address, e-mail address, order number and goods for which the return applies You are responsible for return, delivery and condition of the products upon return. Upon return within the right of withdrawal, we will make a refund within 30 days. When returning, mail is sent as above and products in original packaging to:
The Shoelace Brand Stockholm Ab, Treffenbergsvägen 11, 65229 Karlstad.


We do not accept or take responsible for delays/wrongs due to circumstances outside the company’s prevailing. (Force Majeure). These circumstances can for example be fire, war or government decisions.

Product information

We reserve ourselves for printing errors on this website, as well as products that’s out of stock. We do not guarantee that the images reflect the exact appearance of the products, as a certain color difference may occur depending on display, photo quality and resolution. We always do our best to expose the products as accurately as possible.


According to the Act on Electronic Information, visitors to a website for privacy purposes should be informed that cookies are used. The information in the cookie is possible to use to follow a user's browsing. Cookie is a small text file that the website you visit requests to save on your computer to provide access to various features. You can set a browser to automatically deny cookies. More information can be found on the Post and Telecom Agency's website.


Personal data

By shopping at The Shoelace Brand Stockholm AB, you accept our data protection policy and our processing of your personal information. We protect your personal privacy and do not collect more information than necessary to process your order. We do not sell or otherwise distribute your information to third parties without legal basis.
The Shoelace Brand Stockholm AB is responsible for the processing of personal data that you provided to us as a customer. Your personal information is processed by us in order to handle your order as well as in those times when you have requested newsletters or promotional offers - to customize marketing for your individual needs.
Below is a summary of how we store and process your data in accordance with the Data Protection Ordinance (GDPR).

What is personal data?

Personal data is all information direcly or indirecly attributable to a human being.

Data storage

In order to handle your order and answer questions related to your order (customer service), we will store your first and last name, address, phone number, email address, IP address and purchase history. Your information is stored as long as we have a legal basis to process your information, for example, to complete the agreement between us or to comply with a legal obligation, such as the accounting laws.

Legal Basis

When doing a purchase, your personal information is processed to complete the agreement with you. Marketing, promotions and similar mailings will be made with the consent of you.

Share of information

Payment Provider

U pon completion of purchase, information is shared with our payment provider. What is stored is first name, last name, address, e-mail address and phone number. If you choose to pay with invoice, you will also be saved with your payment provider. The information is saved in order to complete the purchase and to protect the parties from fraud.
The payment providers (payment services) we use are: Klarna, Stripe and Paypal.

Shipping Companys

In order to deliver your orders and complete our agreement, we need to share specific information with the shipping company. What is shared with the shipping company is the first name, last name and address of delivery. E-mail address and / or mobile number may also be shared with the shipping company for notification.
The freight companies we work with are: Postnord.

If you have chosen to subscribe to our newsletter, share your first name, surname and e-mail address with our newsletter provider. This is to keep you updated with information and promotional offers.
We use MailChimp for mailing newsletters.

Right of acess

You have the right to extract any information about you. Extracts are delivered electronically in readable format.

Right to rectification

You are entitled to ask us to update incorrect information and to supplementinformation that is inadequate.

Right to delete information

You can at any time request that the information relating to you is deleted. There are few exceptions to the right to delete, such as if it is to be retained in order for us to fulfill a legal obligation (for example, according to the Accounting Act).

Responsible for data protection

The Shoelace Brand Stockholm AB is responsible for the storage and processing of personal data in the online store and ensures that the rules are followed.

Protection of personal information

We use industry standards such as SSL / TLS and one-way hash algorithms to securely store, process and communicate sensitive information such as personal information and passwords.
We use a Swedish platform, Quickbutik, operated by Quickbutik AB, based in Helsingborg.

Changes of Genreal Terms and Conditions

We reserve the right to make changes to the terms at any time. Changes to the Terms will be published online on the site. The changed terms are considered accepted in connection with orders or visits to the site.


In the event that dispute can not be resolved in agreement with the company's customer service and customer, you can, as a customer, contact the General Complaints Board, see arn.se. For accommodation in a EU country other than Sweden, complaints can be made online via the EU Commission's Dispute Settlement Platform, see http://ec.europa.eu/consumers/odr

In case of dispute, we will follow a decision from ARN or the corresponding dispute resolution body.

Disputes concerning the interpretation or application of these general terms and conditions shall be interpreted in accordance with Swedish law and law.

Other information

The Shoelace Brand Stockholm Ab reserves the right to change prices as well as information. In case of an order being made on a sold-out product, we reserve the right to cancel the order and refund the order amount. Should this happen, you will receive information about this by email.