Frequently Asked Questions

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How long are The Shoelace Brand shoelaces?

Our shoelaces are available in two lengths, 100 cm and 120 cm long. Fits perfectly in sneakers and lower boots. 120 cm is the standard measurement for shoelaces for sneakers. The length you need depends on how many holes are on the shoes. As a rule, 100 cm is good for 3-5 holes & 120 cm 5-8 holes, it depends a bit on how big a bow you want. If you are unsure, we recommend 120 cm. The Shoelace Brand makes shoelaces whose tip diameter is adapted to fit sneakers with flat original shoelaces.

Will you expand your product range?

The Shoelace Brand shoelaces are launched in collections, and in this way the product range will continuously change. If you have an idea for a product that you are missing, send an email.

Do you make colorful shoelaces or what is your niche?

The Shoelace Brand designs shoelaces according to the season's trends and always in a clean, Scandinavian spirit. The colors and materials of the shoelaces vary in The Shoelace Brand's collections, as fashion changes. In our selection you will find colorful shoelaces, silk shoelaces, PU leather, PU snakeskin and much more.

Which countries do you ship to?

We want to make trendy shoelaces possible for everyone - and therefore ship worldwide. However, the shipping time may be slightly longer to countries outside Europe.