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About us

The Shoelace Brand designs accessories that elevate every look.

We are a Swedish brand based in Karlstad, with a passion for smart details that make it easy to transform your look and add a personal touch to your style.

Discover everything from our iconic Button Charms and smart styling accessories to scarves, jewelry and details for your shoes. Designed to be mixed, matched and worn your way.

Details from top to toe – because style lives in the little things.

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