Terms & Conditions

Last updated: November 1, 2026

These Terms & Conditions apply when you shop as a consumer on The Shoelace Brand's website, theshoelacebrand.com. By placing an order, you agree to the terms and conditions applicable to your purchase.

1. Company Information

This website is operated by:

The Shoelace Brand Stockholm AB
Company Registration Number: 559109-0641
Address: Treffenbergsvägen 11, 652 29 Karlstad, Sweden
Email: info@theshoelacebrand.com
Website: https://theshoelacebrand.com

If you have any questions about our products, orders, or terms and conditions, please feel free to contact us by email.

2. Orders & Order Confirmation

Once you have placed an order, an order confirmation will be sent to the email address you provided.

Your order confirmation includes details of the products ordered, prices, billing information, and delivery details.

Please review the information carefully and contact us as soon as possible at info@theshoelacebrand.com if anything is incorrect.

We reserve the right to contact you if an ordered product is no longer available or if an obvious error has occurred during the ordering process. Any changes to a confirmed order will be made in consultation with you and in accordance with your statutory rights.

3. Products & Availability

Our products are stored and distributed through our logistics partner in Karlstad, Sweden.

We aim to keep stock levels and product information up to date. In the event of any stock discrepancies, we will contact you as soon as possible to offer a suitable solution.

If an ordered product cannot be delivered, you are entitled to a refund in accordance with applicable consumer protection laws.

4. Prices & Payment

Prices on our website are displayed in the currency applicable to your selected market.

For consumers within the EU, prices are displayed inclusive of applicable VAT. Any shipping costs and additional fees charged by us will be clearly displayed before you complete your purchase.

For deliveries outside the EU, local customs duties, import taxes, and handling fees may apply. These costs are the responsibility of the recipient unless expressly stated otherwise.

We offer the payment methods displayed at checkout. Any additional terms and conditions relating to the selected payment method will be presented during the checkout process.

We reserve the right to correct obvious typographical errors, technical errors, and incorrect pricing information. If an error is identified, we will contact you to find a solution in accordance with applicable law.

5. Shipping & Delivery

All orders are shipped from Sweden.

Estimated delivery times:

• Sweden: 1–3 business days.

• International: 3–5 business days. Delivery may take longer depending on the destination, shipping carrier, and any applicable customs procedures.

We aim to dispatch orders placed before 12:00 PM on business days on the same day.

Current shipping rates, free shipping thresholds, and further delivery information can be found in our separate Shipping & Delivery Policy.

In the event of delivery delays, your rights under applicable consumer protection laws remain in effect.

6. Right of Withdrawal & Returns

As a consumer, you generally have a statutory 14-day right of withdrawal when purchasing from our website.

You can notify us of your decision to withdraw from all or part of your purchase by emailing info@theshoelacebrand.com.

When exercising your right of withdrawal, you are generally responsible for the direct cost of return shipping.

Full details about your right of withdrawal, returns, gift packaging, refunds, and any applicable exceptions can be found in our separate Right of Withdrawal, Returns & Complaints Policy.

Your statutory consumer rights remain unaffected by these terms.

7. Complaints & Faulty Products

If a product is defective, damaged, or does not match your order, please contact us at info@theshoelacebrand.com.

Under Swedish consumer law, consumers generally have a three-year right to make a complaint regarding defects that existed at the time of delivery.

For valid complaints, we will resolve the issue in accordance with applicable consumer protection laws and cover the necessary costs.

Further information about making a complaint can be found in our Right of Withdrawal, Returns & Complaints Policy.

8. Product Information

We aim to ensure that all product information, including descriptions, dimensions, materials, and images, is as accurate as possible.

Please note that colours may appear slightly different depending on screen settings, lighting conditions, and image reproduction.

We reserve the right to correct any typographical errors and acknowledge that products may sell out. Your statutory rights remain unaffected if a product does not conform to what was agreed at the time of purchase.

9. Circumstances Beyond Our Control

Events beyond our reasonable control, such as significant transport disruptions, natural disasters, labour disputes, or government decisions, may affect deliveries.

We will inform you of significant delays and do our best to find a suitable solution.

This provision does not limit your rights under mandatory consumer protection laws.

10. Personal Data & Cookies

The Shoelace Brand Stockholm AB is responsible for processing personal data where the company acts as the data controller.

We process personal data to manage orders, payments, deliveries, and customer service, as well as for other purposes described in our Privacy Policy.

Information about the personal data we process, legal bases for processing, retention periods, recipients, and your rights can be found in our Privacy Policy.

Information about our use of cookies and similar technologies can be found in our Cookie Policy.

11. Changes to These Terms & Conditions

We may update these Terms & Conditions when necessary.

The version of the Terms & Conditions in effect when you placed your order will apply to that purchase, unless otherwise required by mandatory law or agreed separately.

12. Disputes & Governing Law

We always aim to resolve any questions or disputes directly with our customers.

If we cannot reach an agreement, you may refer your complaint to the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN), provided your case meets their requirements.

For more information, visit https://www.arn.se.

These Terms & Conditions are governed by Swedish law. However, this does not limit any mandatory consumer protection rights you may have under the laws of your country of residence.

13. Contact

Have questions about your order or our Terms & Conditions?

Feel free to contact us at info@theshoelacebrand.com.

The Shoelace Brand Stockholm AB
Company Registration Number: 559109-0641
Treffenbergsvägen 11
652 29 Karlstad
Sweden