Terms & Conditions




1. About The Shoelace Brand Stockholm AB

The company is based in Stockholm. The company's mailing address is Fleminggatan 26, 11232 Stockholm. If you want to get in touch with us, send an email to info@theshoelacebrand.com with your case and your contact details and we will hear from you shortly.

2. Order

When you have completed your order, an order confirmation will be sent to your email address. In the confirmation you will find all information about products, price, billing and delivery address. If there is any error in the order confirmation, please contact us immediately by email to info@theshoelacebrand.com.

3. Delivery

Our normal delivery times are 4-8 days abroad (2-5 in Sweden). NOTE! Orders placed on weekends will be sent no earlier than the Monday after. If delays in delivery should occur (without us notifying you of longer delivery time), please contact us at e-mail address: info@theshoelacebrand.com.

4. Prices

All prices in the store are stated in SEK and all prices are inclusive of 25% VAT. We reserve the right for price changes caused by supplier price changes, error prints in the price list and errors in prices due to incorrect information and reserve the right to adjust the price.

5. Return Policy

When purchasing goods on the website, you as a customer have a statutory 14-day right of withdrawal that applies from the time you have received an item that you have ordered.



5.1 Right of withdrawal When using your right of withdrawal:

You must announce that you regret it. The message should be sent to us info@theshoelacebrand.com. In your message, your name, address, e-mail address, order number and the goods to which the return applies must be clear and clear.


You should return the products to us immediately and at the latest within the statutory 14 days after the cancellation notice.

You are responsible for return shipping, delivery and condition of the products upon return, the products should therefore be shipped well packaged and in original packaging.


In the amount of the refund, we reserve the right to deduct a sum corresponding to the reduction in value compared to the original value of the product for used or damaged product.


5.2 The right of withdrawal does not apply to:

Products that have been sealed (sealed) for health or hygiene reasons and the seal (sealed) has been broken by you.

Products that have the nature of sealed sound or image recording and where the seal has been broken by you.

Custom made product, which has been specially tailored for you or has a clear personal touch to your wishes.

Services that have been completed and where you have explicitly consented to the service being started without the right of withdrawal.

For more on the statutory right of withdrawal, see here. 



6. Reclaim and complaints

We inspect all products before sending them to you. Should the product still be damaged or improperly dispatched when it arrives, we undertake, in accordance with applicable consumer protection legislation, to remedy the error free of charge.


You must always contact us for approval before returning a defective item.

The complaint should be sent immediately after the defect is discovered.


6.1 How do you go about complaining?

Any errors and defects should always be reported to info@theshoelacebrand.com where you enter your name, address, e-mail address, order number and a description of the error.


If we fail to correct the error or deliver a similar product, we will reimburse you for the defective product in accordance with applicable consumer protection laws. We handle return shipping for approved complaints.


We reserve the right to refuse a complaint if it turns out that the product is not in error in accordance with current consumer protection legislation. For complaints, we follow guidelines from the Swedish Public Complaints Board, see arn.se.


7. Limitation of Liability

We take no responsibility for any indirect damage that may result from the product.

We accept no responsibility for delays / errors due to circumstances outside the Company's ruling (Force Majeure). These circumstances can be, for example, labor conflict, fire, war, government decisions, reduced or non-delivery from the supplier.

Furthermore, no liability is assumed for any changes to products / product properties that have been changed by the respective supplier and other factors beyond our control.


8. Product information

We reserve the right for any printing errors on this site as well as final sales of products. We do not guarantee that the images reflect the exact appearance of the products as a certain color difference may occur depending on the monitor, photo quality and resolution. We always try our best to expose the products as accurately as possible.


9. Information about Cookies

According to the law on electronic information, visitors to a website for information purposes must receive information that cookies are used. The information in the cookie can be used to track a user's browsing. Cookie is a small text file that the website you are visiting requests to be saved on your computer to provide access to various features. You can set your browser to automatically deny cookies. More information can be found on the Post and the National Telecom Agency's website.


10. Personal data

By shopping at The Shoelace Brand Stockholm AB, you accept our data protection policy and our processing of your personal data. We protect your personal privacy and do not collect more information than necessary to process your order. We will never sell or disclose your information to third parties without legal basis.

The Shoelace Brand Stockholm AB is responsible for the processing of personal data that you have provided to us as a customer. Your personal information is processed by us to be able to handle your order as well as the times when you have wanted newsletters or promotional offers - to be able to adapt the marketing to your individual needs.

Below is a summary of how we, in accordance with the dataskyddsförordningen (GDPR) store and process your data.


10.1 What is personal information?

A personal data is any information that can be directly or indirectly attributed to a natural person.


10.2 What information do we store?
In order to handle your order and answer questions related to your order (customer service), we store your first and last name, address, telephone number, e-mail address, IP address and purchase history.


Your information is stored as long as we have a legal basis to process your information, for example to fulfill the agreement between us or to comply with a legal obligation under, for example, the Accounting Act.


10.3 Legal basis

In connection with a purchase, your personal information is processed to complete the agreement with you.
Marketing, promotions and similar mailings are done with your consent.


10.4 What information is shared and for what purpose?

10.4.1 Payment Provider


When making purchases, information is shared with our payment provider. What is stored are first name, last name, address, e-mail address and telephone number. If you choose to pay by invoice, the social security number is also saved with the payment provider. The information is stored in order to carry out the purchase and to protect the parties against fraud.

The payment providers (payment services) we use are: Klarna, Stripe and Paypal.



10.4.2 Shipping Companies
In order to deliver your orders and complete our agreement, we must share specific information with the shipping company. What is shared with the shipping company is the first name, last name and address information for delivery. E-mail address and / or mobile number may also be shared with the shipping company for notification.

The shipping companies we work with are: Postnord & DHL


10.4.3 Newsletter
If you have chosen to subscribe to our newsletter, your first name, last name and e-mail address will be shared with our newsletter provider. This is to keep you updated with information and offers for marketing purposes.

We use MailChimp for sending out newsletters.


10.5 The right of access
You have the right to receive extracts of all information available about you with us. Extracts are delivered electronically in a readable format.


10.6 Right to correction
You have the right to ask us to update incorrect information or to supplement information that is defective.


10.7 The right to be forgotten

You can request deletion of the information you intend at any time. There are few exceptions to the right to delete, such as whether it must be retained in order for us to fulfill a legal obligation (for example, according to the Accounting Act).



10.8 Responsible for data protection

The Shoelace Brand Stockholm AB is responsible for storing and processing personal data in the web shop and ensures that the rules are followed.


10.9 This is how we protect your personal information

We use industry standards such as SSL / TLS and one-way hash algorithms to store, process and communicate sensitive information such as personal data and passwords in a secure way.

We use a Swedish platform, Quickbutik, which is run by Quickbutik AB, based in Helsingborg, Sweden.


11.Changes to the General Terms and Conditions

We reserve the right to make changes to the Terms at any time. Changes to the Terms will be posted online on the Website. The changed terms are considered accepted in connection with orders or visits to the website.


12.Dispute and choice of law

In the event that a dispute cannot be resolved in agreement with the company's customer service and the customer, you as a customer can turn to the General Advertising Complaints Board, see arn.se. For residents in an EU country other than Sweden, complaints can be submitted online via the European Commission's platform for mediation in disputes, see http://ec.europa.eu/consumers/odr


In the event of a dispute, we follow decisions from ARN or the corresponding dispute resolution body.

Disputes concerning the interpretation or application of these general terms and conditions shall be interpreted in accordance with Swedish law and law.