The Shoelace Brand Stockholm AB makes the shoelaces for your sneakers. We make sure that your shoes never looks like anyone else's and that your personal touch is always there. Here you will find  shoelaces in velvet. In addition to being trendy, velvet is also a safe card for those looking for new shoelaces. The velvet shoelaces are easy to tie. Want to know how to tie your shoelaces, check out our GUIDE. If the shoelaces in velvet are not what you are looking for, we also offer the shoelaces in different  patterns, elastic shoelaces, shoelaces in silk, shoelaces in leather, shoelace in fluffy materials and so on... Your sneakers have never been looking better after your visit with us at The Shoelace Brand. We promise!