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The Shoelace Brand Stockholm AB is your provider of shoelaces for all occasions. We design and launches our laces in collections. The design is always inspired by the seasonal trends. Our shoelaces is made with a big amount of happiness and the highest quality . We offer patterned shoelaces, silk shoelaces and laces in leather and snakeskin. In our store you'll always find a great way to personalize your sneakers. We help you all the way. THIS IS HOW you tie your laces. Click and find inspiration of how you can tie your laces and to the perfect lace swap.