New Styles

The best of The Shoelace Brand. Shoelaces in "Scarf", the shoelaces in silk now available in new colors, navy & bright. And just look at the cute shoelace with black dots and white background. What is more A / W 2020 than just that?


NEW at The Shoelace Brand is the best cleaner for white soles! The "shoe-eraser" is SOOOO good for white soles, removes dirt on the dirtiest shoes ever, YOU MUST TRY IT! Also perfect for cleaning  leather shoes  & imitation leather- best results on white shoes!

  Of course you'll find the laces in snakeskin, silk, velvet, leather, organza etc. under "SHOP ALL". The trendiest range of shoelace you find here.

Icon Pink Scarf
14.39 EUR
Harbor Pink Scarf
14.39 EUR
Navy Silk
12.46 EUR
Pink Silk
12.46 EUR
Black Dots
12.46 EUR
Shoe cleaner
2.90 EUR

The Shoelace Brand Stockholm AB is your provider of shoelaces for all occasions. We design and launches our laces in collections. The design is always inspired by the seasonal trends. Our shoelaces is made with a big amount of happiness and the highest quality . We offer patterned shoelaces, silk shoelaces and laces in leather and snakeskin. In our store you'll always find a great way to personalize your sneakers. We help you all the way. THIS IS HOW you tie your laces. Click and find inspiration of how you can tie your laces and to the perfect lace swap.